Some slogan suggestions

1.) Free Will?- We Will!
2.) Never been to opera?
No fear: you´ll enjoy Free Will!
3.)Free Will- an opera written by people
like you. Aren´t you curious to see it?
4.)Experience Free Will, an opera created in
completely new interactive way and takes
international steps as high as the sky.
5.) So you think you got a Free Will? After this
opera, you´ll find the answer.
6.) Free Will! .Never seen before, an unique opportunity to be first people to feel an opera which takes you to new levels life.
7.) Free Will -an opera which touches your heart. You will never forget it.
8.) Heaven and Hell. Far way. Not anymore. The opera Free Will takes you there in a journey never travelled before.
9.) Wanna out of the darkness?
Free Will shows the way!
10.) Free Will - The Way To Live!
11.)Test Your Will-Are You Sure It Lives?
12.) Free Will- Join the Universe NOW!
13.)Opera? No way! Think again. Free will, Savonlinna 2012.
14.)We worked it out! Unbelievable opera FREE WILL!
15.) Free Will. Magical opera. Like a walk throught your mirror image.
16.)Feel Free Will. Savonlinna 2012. 100 years of Opera.
XXXXXXXXXXXXXXXXXXXXXXXXXXXX
AND FINALLY! "Satanen lasissa!" , kinda handy slogan (=full speed ahead, but it´s a pun, which cannot be complete translated,
"100 years of excitement" is closest I get).

Doing a Virtual Launch Party

Hola!

Thought I could help out with some marketing ideas. Although I am still in production for my virtual opera, I am working on a Virtual Launch Party. I am putting together about 100 press packs (with DVDs of Libertaria) to give out to 100 venues that will screen the DVD and host their own Virtual Launch Party. I also hope to contact music reviewers and respected members of my field (classical and electroacoustic music), hopefully in the hopes of having some reviews and press this way.

This might be a helpful way to help you launch the opera. I am trying to make this opera open to the masses, per se', so I am opening it up to venues both in academia and more popular venues - festivals, dance clubs, galleries, film clubs, student groups, museums, libraries, indie theaters, private individuals who can host a screening party, etc. Also launching it online.

Planning on doing some merch too, on Zazzle.com, although that is later in the project. It doesn't make much in revenue, but can help bring awareness to the project. Silkscreening is more affordable, if you can set it up. (Used to teach art, so all about DIY). :)

I also write and have publicized the opera through magazines/journals/sites I write for.

BTW, I was asked to write a journal article on my virtual opera, and would love to include input about Opera By You in this article. Won't happen for a little while (probably summer), but if you want to send me a few links with some info, I can help spread the word.

Hope that helps some! :) AWESOME project!

Slogan For Free Will by opera

" Opera Will Free You with Free will "
" Obedient Will For Free "
" Accept it freely "
" Peacefull free Will"
" Your Choice Your Place - Free Will"

Marketing: Flyers and PENS!!!!

Flyers can be anywhere. A piece of paper to make people curious. People can take them with them from libraries, cafés, hotels, they can be handed to them face to face, they can be mailed (and biggest way to reach the people is the net, twitter, Facebook etc). Jungle drum is the most effective media in the world.
I think we could give away pens with the Opera festival logo and the name Free will at R-kiosks and other places where people bet. Veikkaus is our sponsor and I´m sure do not nothing against this. It´s worth trying. People almost every time take the pen with them at these betting places which are a huge amount of places: gasoline stations, department stores, stores. The veikkaus -pen is red and this could be blue. Worth of thinkin about.

Marketing: Posters

1.)I have added this poster a little bit of humour and it is surely stop to look. The balance is no quite right, but it can easily be fixed (only scissors and paper was hard to handle).
2.) This is a fantasy poster: a couple skating in the summer. I´m still wondering where to put the texts and how big they should be. But this far: I´d like to go to this direction.

A slogan (and a bit more) suggestion

"The Choir Has a Voice!"

From individual voices to a cohesive whole, "Free Will" is the worlds first crowd composed opera.

and/or

From storyline to stage setting, "Free Will" has been produced by an on-line community of opera enthusiasts.

Come experience the World Premier at Savonlinna Opera Festival!

some slogan suggestions

NOW HEAR THIS
the world’s first opera
created by an online community
“Free Will” – Opera by You

-or-

OUR WORK HERE IS DONE.
come and hear a new opera
created a new way
“Free Will” is brought to you courtesy of the free will of over 400 people from over a dozen countries
“Free Will” – Opera by YOU

-or-
WOULDN'T IT BE WILDE….
if over 400 people from over a dozen countries
volunteered to make an opera? Come see Mozart, Oscar Wilde, and Joan of Arc brought back to life to battle Satan
“Free Will” – Opera by YOU

-or-
A NEW OPERA…WITH SOME OLD FACES
We brought Mozart, Oscar Wilde, and Joan of Arc back to life to fight Satan. Come and hear a new opera created a new way.“Free Will” is brought to you courtesy of the free will of over 400 people from over a dozen countries.
“Free Will” – Opera by YOU

-or-
"YOU CAN'T MAKE ART BY COMMITTEE”.
Oops.
Come hear the world’s first opera
created by an online community
“Free Will” – Opera by You

Free Will Marketing Planning

This poster is a suggestion. Also for T-shits, stickers etc.
Colours:- Background: red or cyanid or violet Lightning: white or light blue
-Words ´Free` and ´Tahto´ black
-Words ´Vapaa´ and ´Will´ white
-Word ´Opera´ black
-Word ´Savonlinna´ white
There could be also date at the bottom, but at early stage just this information.
Those two pictures of a lightning in the sky are refences to the coulours.
I have also added two very different kind of references: a man and an angel. Just to give something to think about.
I have also added 2 kind of puzzles (these are done by old masters) as an example.
And the last one as an example of ude of colours.

Free Will marketing planning

I think we should aim at big audience (+ million in Finland, people who watch almost everything eg on TV) and and also selective people (about 700 000 max in Finland) who very carefully choose what they wanna see.
Now while in production we should tell media about making the opera: morning TV, magazines, newspapers (local and national), we should also use Facebook and Twitter. We shoot take good photos and create interesting slogans, which create curiosity. At buss stops, magazines and stickers, t-shirts, there could be slogans like:"What do you want?", "Free Will is what you´re gonna get?", separately or combined.
Colours I would use are black, red and white.
I´ll try to draw an example how these colours, the text Free Will and a lightning could be combined.
Press cannot be informed too early. And it is interesting for them and readers/viewers/listeners to follow the process. Could YLE Teema-channel be informed of this? And then of of course closer to the highlight,the premiere, the press should be handed a nice goody back with allkinds of material (T-shirt), maps, etc...and also the artist should be on the covers of magazines and the Wreckamovie-company could also tell about their business (so we could also get publicity in such magazines as Tekniikan Maailma, Hi-Fi etc). P.S And also a big or small scandal would help ;)