Marketing: Flyers and PENS!!!!

Flyers can be anywhere. A piece of paper to make people curious. People can take them with them from libraries, cafés, hotels, they can be handed to them face to face, they can be mailed (and biggest way to reach the people is the net, twitter, Facebook etc). Jungle drum is the most effective media in the world.
I think we could give away pens with the Opera festival logo and the name Free will at R-kiosks and other places where people bet. Veikkaus is our sponsor and I´m sure do not nothing against this. It´s worth trying. People almost every time take the pen with them at these betting places which are a huge amount of places: gasoline stations, department stores, stores. The veikkaus -pen is red and this could be blue. Worth of thinkin about.