Free Will marketing planning

I think we should aim at big audience (+ million in Finland, people who watch almost everything eg on TV) and and also selective people (about 700 000 max in Finland) who very carefully choose what they wanna see.
Now while in production we should tell media about making the opera: morning TV, magazines, newspapers (local and national), we should also use Facebook and Twitter. We shoot take good photos and create interesting slogans, which create curiosity. At buss stops, magazines and stickers, t-shirts, there could be slogans like:"What do you want?", "Free Will is what you´re gonna get?", separately or combined.
Colours I would use are black, red and white.
I´ll try to draw an example how these colours, the text Free Will and a lightning could be combined.
Press cannot be informed too early. And it is interesting for them and readers/viewers/listeners to follow the process. Could YLE Teema-channel be informed of this? And then of of course closer to the highlight,the premiere, the press should be handed a nice goody back with allkinds of material (T-shirt), maps, etc...and also the artist should be on the covers of magazines and the Wreckamovie-company could also tell about their business (so we could also get publicity in such magazines as Tekniikan Maailma, Hi-Fi etc). P.S And also a big or small scandal would help ;)